Our story
During the quiet, uncertain days of COVID, when the world seemed to pause, I found myself reaching for paper and colors. What began as a way to ease my own restlessness turned into hours of simple illustrations and playful doodles. I started sharing them on LinkedIn, not thinking much of it, yet people kept asking: How are you doing this? What’s your process?
But for me, the doodles were never really about the drawings themselves. They were about something deeper, slowing down, disconnecting from the noise, and rediscovering what it feels like to be fully present. With every line and swirl, I was reconnecting with a part of myself I had forgotten: the child who used to create just for the joy of it.
Curious to see if others might feel the same, I began hosting small workshops. What happened in those sessions surprised me. Grown adults, many of whom hadn’t picked up a crayon in years, began to laugh again, to play, to share stories they didn’t know they still carried. Time seemed to soften around us. Over and over, participants told me how freeing it felt to let go of perfection, to simply create, and to reconnect with their inner child.
That’s when a playful question took root in me:
What would happen if adults allowed themselves to doodle again, just like they did when they were kids?
From that question, SoulDoodles was born.
What started with nothing more than paper and crayons grew into a movement, an open space where imagination leads, where community blossoms through creativity, and where adults are gently reminded that joy, presence, and connection are not luxuries but necessities.
SoulDoodles is an invitation to slow down, unplug, and remember the freedom of play.
Our vision
We imagine a world where SoulDoodles spaces exist in cities everywhere, welcoming, accessible hubs where anyone can pause, unplug, and feel at home.
From a cozy corner in a café, to a monthly gathering in the park, to permanent creative studios, our dream is to make the simple joy of doodling, and the deep human connection it sparks, accessible to everyone, everywhere.
We’re building a global movement of spaces and communities that celebrate imagination, invite play, and remind adults that belonging and creativity are not luxuries, but essential parts of life, one doodle at a time.
Our mission
We create spaces where adults can gently reconnect with their creativity and rediscover the joy of being fully present. Through simple doodling, we invite people to let go of perfection, explore playfulness, and express themselves freely, while building meaningful connections and friendships along the way.
Our gatherings aren’t about artistic skill or productivity. They’re about slowing down, picking up a pen or crayon, and remembering what it feels like to create for the sheer joy of it, in a safe, supportive, and welcoming community.
Meet the founder
Lilibeth Bustos Linares
CEO & Founder